Search Engine Optimisation
Search Engine Optimisation is the process of structuring a website and it’s external links so that the search engines presnt the site is it’s search rankings for the search phrases you are most interested in.
Typically an SEO program will consist of;
Correcting on page factors such as keyword density
Correcting off page factors such as meta descriptions and title tags
Overall number and quality of inbound links
Anchor text of inbound links
Authority issues such as domain age and trust
